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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Export active journey participants every morning.
B) Maintain a centralized suppression audience updated automatically from active retention journeys.
C) Build independent suppression Data Extensions for every campaign.
D) Create separate exclusion filters for every journey.

2. Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers

A) Scheduled Automation
B) Decision Split
C) File Drop Automation
D) SQL Query

3. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out. Which feature should they use?

A) Exclusion Script
B) Exclusion List
C) Auto-suppression List
D) Suppression List

4. A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?

A) Use a Send Email activity in Automation Studio to run hourly and deploy emails.
B) Use a Triggered Send Data Extension to capture form data and deploy the email.
C) Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
D) Use the WSProxy via SSJS to deploy the email after capturing form data.

5. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full- time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?

A) A Transactional Journey with the Not Sent Notification activity included
B) A Datorama instance to ingest their data
C) An external system to receive and confirm callback and subscriptions
D) An Interaction Studio instance to ingest their data

Solutions: