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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
B) Create both a landing page and form using the enhanced landing page experience.
C) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

2. What access should sales and marketing users have to access embedded analytics dashboards?

A) The "Analytics View Only Embedded App" permission set license
B) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
D) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

3. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A) Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B) Customized 'Display in Table' values when configuring fields
C) Salesforce Connector User has 'Read' permission to the custom object
D) Lead, Contact or Account record added as a Related Object to the Salesforce custom object

4. "How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A) Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B) Update the "Opt Out" field on the prospect record
C) Change the email address to a valid email address
D) Clear the "Do Not Email" field on the prospect record

5. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Marketing Cloud Account Engagement user ID
B) User email address
C) CRM ID
D) Salesforce username

Solutions: