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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is true about A/B testing?

A) You can only do A/B testing on list emails.
B) It is recommended to test at least 5 different elements in your A/B tests.
C) When you turn off A/B testing you will have to choose which version to keep.
D) You can disable A/B testing before and after email sent.

2. How many Scoring Categories is it possible to create

A) 15
B) 25
C) 50
D) 100

3. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
B) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
C) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
D) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

4. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A) Create a form per white paper and enable progressive profiling
B) Create a form handler for each white paper
C) Create a form and enable progressive profiling
D) Create a form handler and enable progressive profiling

5. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
B) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Solutions: