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Penetration testers simulate MCAE-Con-201 exam PDF
NEW QUESTION # 60
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Salesforce Engage and CRM Visible List
- B. Static Public List and Automation Rule
- C. Email Preference Center and Dynamic Public List
- D. Email Preference Center and Static Public List
Answer: D
NEW QUESTION # 61
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
- A. Marketing Cloud Account Engagement user ID
- B. User email address
- C. CRM ID
- D. Salesforce username
Answer: D
NEW QUESTION # 62
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Set the Engagement Studio program to repeat every 10 days.
- B. Increase the wait time on the Email send action steps.
- C. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
- D. Automatically remove prospects from the program when an email reply trigger is met.
Answer: C
NEW QUESTION # 63
Is it possible for many users to edit exact same Email Template simultaneously?
- A. False
- B. True
Answer: A
NEW QUESTION # 64
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Create a new segmentation rule.
- B. Create a new automation rule.
- C. Add a completion action to the form the prospects completed to register for the webinar.
- D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
Answer: B
NEW QUESTION # 65
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]
- A. Segmentation Rule
- B. Automation Rule
- C. Completion Action
- D. Dynamic List
Answer: B
NEW QUESTION # 66
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- B. Create a form with a Completion Action to send a pricing sheet.
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a special campaign to track pricing page views.
Answer: A
NEW QUESTION # 67
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- B. Salesforce Connector User has 'Read' permission to the custom object
- C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
- D. Customized 'Display in Table' values when configuring fields
Answer: B,C
NEW QUESTION # 68
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?
- A. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
- B. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
- C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
- D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
Answer: D
NEW QUESTION # 69
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Include prospect activity history from Account B in their prospect import if they want to retain it.
- B. Export existing custom field mappings to import desired fields into Account A.
- C. Manually rebuild any automations built in Account B in Account A.
- D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 70
It is recommended that Email Preference Center should use more than one page level depth
- A. False
- B. True
Answer: A
NEW QUESTION # 71
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- B. Send the prospects a monthly newsletter with product demos or free trial offers.
- C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- D. Create an engagement program to send educational content and notify sales if they engage.
Answer: C
NEW QUESTION # 72
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
- A. Export all the data and assets from the existing tool
- B. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
- C. Install the Salesforce AppExchange Package and verify the Salesforce connector
- D. Salesforce Connector User has 'Read1 permission to the custom object
Answer: A
NEW QUESTION # 73
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
- A. Create an automation rule to clear the opt out field on the leads and contacts.
- B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
- C. Run a permission pass effort to all of the leads and contacts who have opted out.
Answer: B
NEW QUESTION # 74
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user group
- B. Automation rule and user queue
- C. Form completion action and user queue
- D. Automation rule and user group
Answer: D
NEW QUESTION # 75
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is unassigned from its user
- B. The prospect is sent to the recycle bin
- C. The prospect is marked as opted out
- D. The prospect is marked as do not email
Answer: B
NEW QUESTION # 76
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
- B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
- C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
- D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
Answer: B
NEW QUESTION # 77
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
- A. Create a form and enable progressive profiling
- B. Create a form per white paper and enable progressive profiling
- C. Create a form handler for each white paper
- D. Create a form handler and enable progressive profiling
Answer: B
NEW QUESTION # 78
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. Spam complaints.
- B. HTML Open Rate
- C. Email Complain Rate
- D. Click Through rate
Answer: D
NEW QUESTION # 79
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