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IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration & Administration | 15% | - Integration with Unica Marketing Operations - Response tracking and reporting - Logging, troubleshooting and maintenance |
| Topic 2: Unica Campaign Architecture & Concepts | 25% | - Database schema and tables - System components and architecture - Audience levels and data structure |
| Topic 3: Installation & Configuration | 25% | - Security, roles and permissions - Server configuration (WebSphere / WebLogic) - Environment setup and deployment - Partitioning and user management |
| Topic 4: Advanced Features & Best Practices | 5% | - Upgrade and migration considerations - Performance optimization |
| Topic 5: Campaign Design & Flowchart Processes | 30% | - Target cell spreadsheet and offer management - Testing, scheduling and execution - Segment, Select, Merge, Sample, Extract processes - Flowchart creation and management |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?
- A. Use the "Send Trigger" option in the Schedule Process Box.
- B. Use of a custom macro in the Schedule process box.
- C. Use the "Server Admin" option in the Schedule Process box.
- D. Use the "Custom run" option in the Schedule Process box.
In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?
- A. Flowchart segments can only be used within the flowchart where it was created.
- B. Strategic segments are used with interactive flowcharts.
- C. Flowchart segments are used for global suppressions.
- D. Strategic segments can only be used within the flowchart where it was created.
Where in Unica Campaign do you map tables and build table catalogs?
- A. All of the above.
- B. Flowchart Admin tab
- C. Select process input menu
- D. Settings Page
What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?
- A. Flowchart
- B. Offer
- C. Campaign
- D. Session
What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?
- A. Dimension Hierarchy
- B. Snapshot Process
- C. Derived Fields
- D. Extract Process
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