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IBM P8010-096 Exam Syllabus Topics:

SectionObjectives
Administration and Configuration- Administrative settings
  • 1. Advanced settings
    • 2. Server optimization
      • 3. Licensing and configuration
        Data Management- Campaign data structures
        • 1. Dimension tables
          • 2. System tables
            • 3. Base tables
              Flowchart Design and Audience Selection- Process configuration
              • 1. Sample process
                • 2. Merge process
                  • 3. Select process
                    • 4. Audience management
                      IBM Unica Campaign Fundamentals- Core concepts
                      • 1. Flowcharts
                        • 2. Sessions
                          • 3. Campaigns
                            • 4. Offers
                              Planning and Installation- Hardware and software environment planning
                              • 1. Installation planning and prerequisites
                                • 2. Sizing and infrastructure requirements
                                  - Database preparation
                                  • 1. Database schema preparation
                                    • 2. Campaign system tables

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

                                      • A. Extract
                                      • B. Snapshot
                                      • C. Call List
                                      • D. Mail List
                                      Answer: B

                                      During a Unica Campaign installation, where does a customer set the required Campaign properties?

                                      • A. Properties page
                                      • B. Administration menu
                                      • C. Options menu
                                      • D. Configuration page
                                      Answer: D

                                      In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?

                                      • A. Create a Campaign.
                                      • B. Create a segment for a flowchart.
                                      • C. Create a flowchart.
                                      • D. Create an offer.
                                      Answer: C

                                      When should a user regenerate a strategic segment in Unica Campaign?

                                      • A. When datasource contents have changed.
                                      • B. Whenever a new campaign is created.
                                      • C. Daily
                                      • D. Never
                                      Answer: A

                                      Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

                                      • A. Segment
                                      • B. Extract
                                      • C. Sample
                                      • D. Select
                                      Answer: C

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