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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
IBM Analytics Solutions Overview- IBM SPSS and predictive analytics basics
- IBM Cognos Analytics overview and capabilities
- IBM Planning Analytics overview
Competitive Positioning- Common objection handling scenarios
- Differentiation of IBM analytics vs competing BI platforms
Midmarket Positioning and Sales Approach- Understanding midmarket customer needs and buying drivers
- IBM sales methodology and solution positioning
IBM Business Analytics Portfolio Overview- Key value propositions of IBM Business Analytics solutions
- IBM analytics and data platform overview for midmarket customers
Customer Use Cases and Value Messaging- Reporting, dashboarding, and business intelligence use cases
- Forecasting and planning scenarios for midmarket organizations

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

What would you look for as an indication that an opportunity is ready to close?

A. The customer indicates the solution being offered balances functionality with affordability
B. The customer is BANT qualified
C. The customer has revealed their business pains
D. The customer has a compelling reason to act


Question 2

How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A. Why wait? Use the embedded OLAP server and ETL capabilities to get started today.
B. If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
C. The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
D. If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit


Question 3

An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

A. IBM Cognos Express
B. IBM Cognos Disclosure Management Express
C. IBM SPSS Statistics
D. IBM Cognos Controller Express


Question 4

Where do Partner leads need to be registered to earn the Midmarket incentive?

A. Software Value Plus
B. Software Quote and Order
C. Software Value Incentive
D. Global Partner Portal


Question 5

Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?

A. IBM Cognos Express Recipient User
B. IBM Cognos Express Performance Management User
C. No entitlement is required
D. IBM Cognos Express Consumer User


Solutions:

Question 1
Answer: A
Question 2
Answer: A
Question 3
Answer: A
Question 4
Answer: C
Question 5
Answer: D

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