[Mar-2023] 100% Actual MKT-101 dumps Q&As with Explanations Verified & Correct Answers
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NEW QUESTION 41
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'
- A. Create a new data extension and link it to the other data extensions.
- B. Create new Salesforce data extension and link it to the other data extensions.
- C. Create additional attribute fields in the main contact data extension.
- D. Create a new data extension and link It as a new population.
Answer: A
NEW QUESTION 42
What is a purpose of marking an attribute as hidden?
- A. The attribute is not available to other users in the account
- B. The attribute is not available for CAN-SPAM compliance
- C. The attribute is not available to store data
- D. The attribute is not available to subscribers on the Profile Center
Answer: D
NEW QUESTION 43
A marketer wants to overwrite the data in a data extension on a daily basis
using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an import using the Import Wizard in Automation Studio.
- B. Create an import using the Import Wizard in the Email Application.
- C. Create an Import Activity to use in a workflow in Automation Studio.
- D. Create an Import Activity and execute it manually.
Answer: C
NEW QUESTION 44
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 45
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Messaging Insight
- B. Einstein Engagement Frequency
- C. Einstein Engagement Scoring
Answer: B
NEW QUESTION 46
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- B. Use a substitution string to populate a subscriber's name in the subject line.
- C. Change the color of the email background to match their subscribers' preferred color of choice.
- D. Use a substitution string to populate a photo of the subscriber in the header of the email.
Answer: A,B
NEW QUESTION 47
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A recurring Send Schedule via Guided Send
- B. A User initiated Email
- C. A Transactional Send Classification
- D. A Simple Send Email
Answer: A
NEW QUESTION 48
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. Schedule report to export as a web page.
- C. A Schedule report and email the link to download.
Answer: C
NEW QUESTION 49
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. System Preferences
- B. Subscriber Key
- C. Subscriber Attributes
- D. Primary Key
Answer: B
NEW QUESTION 50
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Upload data files to Marketing Cloud using SFTP instead of FTP
- B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
Answer: B
NEW QUESTION 51
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
- A. Change the link in Job Links under Tracking
- B. Resend the email with the correct link
- C. Change the URL Expiration in Email Administration
- D. Update the link using AMPscript
Answer: A
NEW QUESTION 52
NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers
- A. hyperlinks
- B. subject line
- C. send count
- D. from name
Answer: B,D
NEW QUESTION 53
What is an Automation Studio activity? (Choose 3)
- A. Triggered Send
- B. Send Email
- C. A/B Test Send Activity
- D. Wait Activity
- E. Transfer File Activity
Answer: B,D,E
NEW QUESTION 54
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Send SMS
- B. Refresh Mobile Filtered List and Outbound Send
- C. Import Mobile Contacts and Outbound Send
- D. Refresh Mobile Filtered List and Send SMS
Answer: D
NEW QUESTION 55
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Full-width lifestyle imagery featuring attractive people
- B. Content focused on winter sports items for holiday shopping
- C. Personalized imagery influenced by subscriber preferences
- D. Images of products that the customer has previously purchased
Answer: C
NEW QUESTION 56
Which action will the Validate tool complete when initiated?
- A. Confirm that each content area specified in the dynamic content rules exists
- B. Identify phrases like "click here" or "Free!" that could be marked as spam
- C. Ensure subscribers status at the time of send is Subscribed or Bounced
- D. Ensure subscribers have not unsubscribed or are undeliverable
Answer: A
NEW QUESTION 57
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
- B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- C. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- D. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
Answer: D
NEW QUESTION 58
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Single Send journey with an API Event entry source
- C. Triggered Send Definition
- D. Multi-Step journey with an API Event entry source
Answer: A
NEW QUESTION 59
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
- A. Scheduled Automation > Data Extract Activity > File Transfer Activity
- B. Scheduled Automation > SQL Query Activity > File Transfer Activity
- C. File Drop Automation > SQL Query Activity > File Transfer Activity
- D. File Drop Automation > Data Extract Activity > File Transfer Activity
Answer: D
NEW QUESTION 60
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
- A. Two fields with ''EmailAddress data type
- B. Failure to choose the send classification
- C. Incorrect Sending Relationship
Answer: A
NEW QUESTION 61
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a triggered automation that includes an import activity and user-initiated send.
- B. Create a triggered automation that includes an import activity and triggered send.
- C. Create a scheduled daily automation that includes an import activity and user-initiated send.
- D. Create a scheduled monthly automation that includes an import activity and triggered send.
Answer: A
NEW QUESTION 62
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?
- A. Guided Send
- B. Drag and Drop Segmentation
- C. Query Activity
- D. Audience Builder
Answer: B
NEW QUESTION 63
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