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Salesforce MKT-101 Exam Syllabus Topics:
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NEW QUESTION 72
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Send Classification and Subscriber Attributes
- B. Delivery Profile and AMPscript Lookup
- C. Sender Profile and AMPscript Lookup
Answer: A
NEW QUESTION 73
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that Imports subscriber data regularly and updates key data extensions
- B. An automation that contains several recurring emails and decisioning points
- C. An automation that deletes old data extensions, emails, and reports
Answer: A
NEW QUESTION 74
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 75
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Create a new Attribute Group referencing all email address fields in Data Designer.
- B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
- C. Create a new Import to populate subscriber email addresses into All Subscribers.
- D. Add all email address fields into the Contact Configuration screen in the correct order
Answer: D
NEW QUESTION 76
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers
- A. Purchase lists from companies that guarantee users have opted in.
- B. Exclude old or inactive email addresses.
- C. Encourage subscribers to add the company's sending domain to their contacts.
- D. Authenticate email sending to distinguish it from spammers.
- E. Ensure the spam complaint rate is between 1% and 3%.
Answer: B,C,D
NEW QUESTION 77
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with the known email addresses.
- B. Create an auto-suppression list populated with subscriber keys.
- C. Create an exclusion list with the known email addresses.
- D. Populate a list using a query to exclude the subscriber key.
Answer: A
NEW QUESTION 78
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
- A. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.
- B. Configure to return an error message for any email address that does not conform to standard conventions.
- C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
- D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.
Answer: B
NEW QUESTION 79
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- B. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
- C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- D. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
Answer: A
NEW QUESTION 80
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact is subscribed to the correct short or long code.
- B. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- C. Check the contact opt-in status in All Subscribers.
- D. Ensure the contact is subscribed to the correct keyword.
Answer: B
NEW QUESTION 81
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. SQL Query Activity
- B. Audience Builder
- C. Data Filters
- D. Contact Builder
Answer: C
NEW QUESTION 82
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
- A. Create from template and choose triggered Send Data Extension template.
- B. Select the Use for triggered send' checkbox.
- C. Include Subscriber key and Email address field as primary key.
Answer: A
NEW QUESTION 83
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Specialized content
- C. Audience Segmentation
- D. Dynamic content
- E. Personalization string
Answer: A,D,E
NEW QUESTION 84
Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
- A. Verification Activity
- B. Skip Automation
- C. Wait Activity
Answer: C
NEW QUESTION 85
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?
- A. Data Filters
- B. Data Views
- C. Measures
- D. All of the above
Answer: B
NEW QUESTION 86
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least amount of steps?
- A. Data Filter
- B. SQL Query
- C. Filtered data extension
Answer: C
NEW QUESTION 87
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