[Dec-2021] Salesforce Marketing-Cloud-Consultant DUMPS WITH REAL EXAM QUESTIONS
2021 New PrepAwayExam Marketing-Cloud-Consultant PDF Recently Updated Questions
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
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NEW QUESTION 77
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field. - C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- D. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
Answer: D
NEW QUESTION 78
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of recordis a centralized storage repository of data about objects or people
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is any database that contains subscriber data
- D. A database of record is system in which subscriber's status is maintained
Answer: A,D
NEW QUESTION 79
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- D. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
Answer: C
NEW QUESTION 80
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Event Notification Service
- B. Data Retrieves on the Send Object
- C. Data View Export with every send
- D. Platform Events API
Answer: A
NEW QUESTION 81
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. HTML
- B. SQL
- C. SSJS
- D. AMPscript
Answer: D
NEW QUESTION 82
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- B. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: C
NEW QUESTION 83
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Identify what key the customer wants and have the MC Contact model control it.
- B. Get existing records updated with new Keys sourced from Sales Cloud instance.
- C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- D. Purge the current records and carry on with new keys sourced from Sales Cloud.
Answer: A,B
NEW QUESTION 84
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
- A. A form hosted on the company website that fires the entry event via SOAP API.
- B. A SmartCapture form hosted in CloudPages that updates a Profile attribute.
- C. A form hosted on the company website that fires the entry event via REST API.
- D. A SmartCapture form hosted in CloudPage that populates the entry source.
Answer: C,D
NEW QUESTION 85
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 86
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- C. Each attributes group contains one data extension, and each data extension can include up to
50attributes. - D. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- E. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
Answer: B,D,E
NEW QUESTION 87
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- B. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- C. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Answer: C,D,E
NEW QUESTION 88
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain andmail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will bewrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- B. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- C. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: C
NEW QUESTION 89
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: B
NEW QUESTION 90
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration
+ time. - B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- C. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Answer: B,C,E
NEW QUESTION 91
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. lifetime purchase value
- B. proximity to store
- C. last purchase date
- D. conversion rate
Answer: A,C,D
NEW QUESTION 92
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Select "Use separate 'Subscription Center' for this business unit" in Settings
- B. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- C. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- D. Create attributes for each child business unit in "Profile Management" to record unsubscribes
Answer: D
NEW QUESTION 93
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email?
- A. AMPscriptLookupRows functions
- B. NB Test content type
- C. AMPscript conditional against the Gender field
- D. Dynamic Content Wizard
Answer: D
Explanation:
Since There is limited technical resources otherwise AMPscript is also an option.
NEW QUESTION 94
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity (look for answers that start with JB or AS)
Answer: A,B,C
NEW QUESTION 95
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: C
NEW QUESTION 96
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. Unsubscribes should be synchronized between senders.
Answer: B
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 97
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions - Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate.
Which SQL statement should the consultant use?
- A. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate - JOIN OrderTable On CustomerID=CustomerID
- B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerID=CustomerID
- C. SELECT T1.CustomerID, T1.FirstName, T1..EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerID=OrderTable.CustomerID
Answer: C
NEW QUESTION 98
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Words or phrases used may trigger spam filters.
- C. Correct syntax is used on any AMPscript in the email's code.
- D. Personalization strings map to attributes or data extension fields.
- E. Each content block specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION 99
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What is the duration of the Marketing-Cloud-Consultant Exam
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
- Passing Score: 67%
- Number of Questions: 60
Latest Marketing-Cloud-Consultant Pass Guaranteed Exam Dumps Certification Sample Questions: https://www.prepawayexam.com/Salesforce/braindumps.Marketing-Cloud-Consultant.ete.file.html
Marketing-Cloud-Consultant Exam with Guarantee Updated 218 Questions: https://drive.google.com/open?id=1-F6Zwev5Tgq77B5BVSoJvE-83lxTwpjm