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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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What is the duration of the Marketing-Cloud-Consultant Exam

  • Format: Multiple choices, multiple answers
  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Passing Score: 67%

Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Discovery and Design18%- Analyze customer data and segmentation needs
- Gather requirements and understand business objectives
- Document current state and desired future state
- Identify integration points and data flows
- Define success metrics and KPIs
Automation and Data Management14%- Utilize automation studio effectively
- Build and manage automation workflows
- Implement SQL activities for data processing
- Configure imports and exports
- Manage contact data and data hygiene
Reporting and Analytics14%- Analyze campaign performance
- Configure and interpret standard reports
- Track engagement and conversion metrics
- Provide actionable insights and recommendations
- Build custom reports and dashboards
Marketing Cloud Configuration18%- Configure lists and populations
- Set up users, roles, and permissions
- Configure account settings and business units
- Implement data management and data extensions
- Manage sender profiles and deliverability settings
Customer Journey Design18%- Utilize Journey Builder features and best practices
- Map customer journeys across channels
- Apply personalization and dynamic content
- Build decision trees and branching logic
- Implement triggered and real-time journeys
Email Marketing18%- Implement A/B testing andsend time optimization
- Configure AMPscript for dynamic content
- Ensure deliverability and inbox placement
- Apply template and content block strategies
- Create and optimize email content

Salesforce Certified Marketing Cloud Consultant Sample Questions:

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
* A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?

  • A. Dynamic Content Block
  • B. Lookup AMPscript function
  • C. LookupRows AMPscript function
  • D. Enhanced Dynamic Content Block
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? (Choose 2 answers)

  • A. Auto-Suppression List
  • B. Domain Exclusion
  • C. Suppression List
  • D. Publication List
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

  • A. Query Activity > API Event > Automation Studio Activities
  • B. Query Activity > Data Extension Entry Source > Journey Activities
  • C. Import Activity > Decision > Journey Activities
  • D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members.
Which integration should allow NTO to select an audience of these subscribers?

  • A. Contact Builder Attribute Groups
  • B. Marketing Cloud Customer Data Platform
  • C. Behavioral Triggers
  • D. Advertising Studio
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

A marketer wants to capture open-ended feedback from customers via SMS and write it to a Data Extension.
How could MobileConnect be used to accomplish this?

  • A. Use an info capture message template to capture the response.
  • B. Use an outbound message template with embedded AMPscript to capture the response.
  • C. Use a vote/survey message template to capture the response.
  • D. Use a text-response message template with embedded AMPscript to capture the response.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

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