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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A) No steps are required since it is already configured in your Marketing Cloud account.
B) Call the platform hotline to ask for permission to send advertisements.
C) First create and setup a business/advertising account with the audience platform
D) Have subscribers opt-in.

2. How long does the activation process take for Einstein Engagement Frequency?

A) up to one hour
B) up to 24 hours
C) up to six hours
D) up to 72 hours

3. How frequently does Einstein Engagement Scoring updates to email?

A) Email daily
B) Model Monthly
C) Mobile Weekly

4. What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A) Data Storage
B) Data Aggregation
C) Orchestration
D) Next Best Action

5. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
B) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C) They should always be set to High Transmit Power setting
D) It prevents both the produce message and the deli message from being triggered in both places

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