Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights |
| Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Journey Orchestration | 25% | - Journey design and best practices - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Entry sources and audience evaluation |
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - Mobile Studio configuration and usage - MobileConnect features and capabilities - GroupConnect and WhatsApp integration |
| Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. No steps are required since it is already configured in your Marketing Cloud account.
- B. Call the platform hotline to ask for permission to send advertisements.
- C. First create and setup a business/advertising account with the audience platform
- D. Have subscribers opt-in.
Correct Answer: C 🗳️
How long does the activation process take for Einstein Engagement Frequency?
- A. up to one hour
- B. up to 24 hours
- C. up to six hours
- D. up to 72 hours
Correct Answer: D 🗳️
How frequently does Einstein Engagement Scoring updates to email?
- A. Email daily
- B. Model Monthly
- C. Mobile Weekly
Correct Answer: C 🗳️
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Data Storage
- B. Data Aggregation
- C. Orchestration
- D. Next Best Action
Correct Answer: B,C 🗳️
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
- B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- C. They should always be set to High Transmit Power setting
- D. It prevents both the produce message and the deli message from being triggered in both places
Correct Answer: D 🗳️
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