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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Midmarket Business Analytics Market Overview | 25% | - Midmarket customer pain points by department - Value of business analytics solutions - Key industry trends and business challenges |
| Sales Positioning and Value Proposition | 25% | - Competitive differentiation - ROI and total cost of ownership - Easy to buy, install, and grow messaging |
| Selling Process and Objection Handling | 20% | - Needs assessment and qualification - Financing and licensing models - Addressing common customer objections |
| IBM Business Analytics Midmarket Portfolio | 30% | - IBM Cognos Express family - Cognos Insight and SPSS offerings - Deployment options: on-premises, cloud, appliance |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
Where can you find specific Business Analytics Midmarket customer success stories?
A. AnalyticsZone.com website
B. Customer Reference Database
C. IBM.com Website
D. DeveloperWorks
Question 2
What is the first and most important validation step that should be taken with any new opportunity?
A. Determine competition
B. Determine decision makers
C. Determine BANT
D. Determine products
Question 3
What are the 4 (four) trends shaping the way we live, work and interact?
A. Social, Mobile, Data, Cloud
B. Data. Security. Cloud. Social
C. Mobile, Social. Data. Storage
D. Cloud. Mobile, Security, Data
Question 4
Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A. Budget, Access. Need, Timeline
B. Budget. Authority, Need. Timeline
C. Budget. Affordability, Need. Thought Leadership
D. Budget. Acceptance. Necessity. Tactics
Question 5
Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A. IBM SPSS Data Collection
B. IBM SPSS Modeler
C. IBM Cognos Express
D. IBM Social Media Analytics
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: D |
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