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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| IBM Products & Technologies | 25% | - Sterling suite solutions - WebSphere Commerce - Unica, Coremetrics, SPSS, Cognos integration |
| IBM Smarter Commerce Overview | 20% | - Business challenges and solutions - Concept and value proposition |
| Smarter Commerce Solution Areas | 40% | - Market offerings and capabilities - Service offerings and customer support - Sell offerings and cross-channel commerce - Buy offerings and order management - Fulfill offerings and supply chain visibility |
| Sales & Competitive Positioning | 15% | - Customer benefits and ROI - Use cases and scenarios - Competitive differentiation |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
- A. Distributed Order Management.
- B. Logistics Management.
- C. Social Analytics.
- D. Customer Self Service.
Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).
In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.
- A. cross-channel order management
- B. supply chain visibility
- C. store operations
- D. social marketing
Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).
Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
- A. Execution
- B. Awareness
- C. Integrated Operations
- D. Decisioning
Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).
Extended selling channels and brand experience include .
- A. call center and physical stores
- B. social integration, remote widgets, affiliates
- C. segmentation, promotions, targeting
- D. web store, mobile store, kiosks
Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?
- A. Decreased returns.
- B. Exceed customer expectations.
- C. Increased inventory turns.
- D. Reduce stock-outs and expediting costs.
Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).
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