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IBM M8010-246 Exam Syllabus Topics:

SectionWeightObjectives
IBM Products & Technologies25%- Sterling suite solutions
- WebSphere Commerce
- Unica, Coremetrics, SPSS, Cognos integration
IBM Smarter Commerce Overview20%- Business challenges and solutions
- Concept and value proposition
Smarter Commerce Solution Areas40%- Market offerings and capabilities
- Service offerings and customer support
- Sell offerings and cross-channel commerce
- Buy offerings and order management
- Fulfill offerings and supply chain visibility
Sales & Competitive Positioning15%- Customer benefits and ROI
- Use cases and scenarios
- Competitive differentiation

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

  • A. Distributed Order Management.
  • B. Logistics Management.
  • C. Social Analytics.
  • D. Customer Self Service.
Answer: A

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

  • A. cross-channel order management
  • B. supply chain visibility
  • C. store operations
  • D. social marketing
Answer: B

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

  • A. Execution
  • B. Awareness
  • C. Integrated Operations
  • D. Decisioning
Answer: C

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Extended selling channels and brand experience include .

  • A. call center and physical stores
  • B. social integration, remote widgets, affiliates
  • C. segmentation, promotions, targeting
  • D. web store, mobile store, kiosks
Answer: D

Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?

  • A. Decreased returns.
  • B. Exceed customer expectations.
  • C. Increased inventory turns.
  • D. Reduce stock-outs and expediting costs.
Answer: D

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

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