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IBM 00M-645 Exam Syllabus Topics:

SectionWeightObjectives
Business Analytics and Market Context9%- Business intelligence market trends
- Customer business challenges and needs
Sales and Prospecting Strategies33%- Identifying sales opportunities
- Licensing and pricing overview
- Sales process and support resources
- Presenting solutions to stakeholders
IBM Cognos BI Offering and Value Proposition58%- Benefits and use cases for different user roles
- Competitive positioning and differentiation
- Architecture and deployment models
- Core product features and capabilities

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Which major differentiator did version 10 introduce to the IBM Cognos BI interface?

  • A. Unified workspace for all users.
  • B. Ad hoc reporting capabilities.
  • C. Mobile support for all functionality.
  • D. Separate workspaces for distinct roles.
Answer: A

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A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

  • A. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
  • B. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
  • C. Cognos was designed to take information from multiple applications and pull it together into a
    single platform.
  • D. Cognos allows organizations to select the appropriate roles that match their user behaviors.
Answer: A

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Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

  • A. Executive
  • B. Business analyst
  • C. Business manager
  • D. IT user
Answer: D

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According to Gartner's 2011 Magic Quadrant, which competitor of IBM Cognos is NOT in the leaders quadrant?

  • A. QlikTek
  • B. MicroStrategy
  • C. LogiXML
  • D. Oracle
Answer: C

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What is the purpose of the Active Reports feature of IBM Cognos BI?

  • A. To allow users to collaborate by sharing annotations within reports.
  • B. To intelligently tailor reports based on user behavior.
  • C. To increase report flexibility by integrating enhanced search capabilities.
  • D. To provide interactive reports that users can work with while offline.
Answer: D

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