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IBM 000-M99 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Data Validation | - Data quality assurance and troubleshooting - Tag validation and debugging |
| Web Analytics Reporting and Metrics | - Conversion and funnel analysis - Standard reports and KPI interpretation |
| IBM Coremetrics / Digital Analytics Fundamentals | - Tagging implementation and JavaScript page tagging - Coremetrics architecture and data collection model |
| Privacy, Governance, and Best Practices | - Best practices for enterprise analytics deployment - Data privacy considerations in analytics tracking |
| Segmentation and Marketing Optimization | - Campaign tracking and optimization techniques - Customer segmentation and audience definitions |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Which of the following statements regarding LIVEmail is NOT true?
- A. All of the above statements are true.
- B. Clients are allowed to use attribute data in the specification of LIVEmail segments.
- C. Clients are allowed to include attribute data in LIVEmail exports.
- D. Segment definitions created in LIVEmail are automatically made available for use in Coremetrics Explore and Coremetrics Analytics.
Which of the following companies are currently supported Partners and appear in the ESP Partners list in LIVEmail?
- A. All of the above.
- B. Experian CheetahMail
- C. Responsys
- D. Silverpop
Where would a client user identify the current state of a Partner syndication in AdTarget?
- A. Via mouse over of any Partner logo docked in the ntegrate with Coremetrics?bar.
- B. All of the above.
- C. Via the Manage > Partner Syndications page
- D. Via mouse over of any AdTarget Partner logo in the full list of Partners in the accordion navigation menu of AdTarget.
In the simplest possible standard tagging scenario, how many Javascript libraries are included on a page?
- A. 1
- B. 2
- C. 4
- D. None
Which statement regarding AdTarget ctive-Test?mode is NOT true?Which statement regarding AdTarget? ?ctive-Test?mode is NOT true?
- A. Either the Client or the Partner is allowed to promote AdTarget syndication from Active-Test to Active.
- B. Active-Test mode should be used by both the Partner and Client organizations to ensure data syndication is performing as expected before promoting syndication to Active.
- C. Active-Test mode is automatically enabled when a Partner approves a client request for syndication via the AdTarget UI.
- D. Active-Test mode disables syndication for all visitors except those that have set a test cookie in the browser from which they will be conducting tests.
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