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IBM 00M-246 Exam Syllabus Topics:

SectionWeightObjectives
Sales & Competitive Positioning15%- Use cases and scenarios
- Customer benefits and ROI
- Competitive differentiation
IBM Products & Technologies25%- Sterling suite solutions
- Unica, Coremetrics, SPSS, Cognos integration
- WebSphere Commerce
IBM Smarter Commerce Overview20%- Business challenges and solutions
- Concept and value proposition
Smarter Commerce Solution Areas40%- Sell offerings and cross-channel commerce
- Service offerings and customer support
- Fulfill offerings and supply chain visibility
- Buy offerings and order management
- Market offerings and capabilities

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

Smarter Commerce capabilities are packaged and delivered as what?

  • A. A single, high-value, shrink-wrapped, solution for commerce.
  • B. Middleware components requiring additional business function software.
  • C. Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
  • D. A simple monolithic application for each phase of the commerce cycle.
Answer: C

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In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

  • A. cross-channel order management
  • B. supply chain visibility
  • C. store operations
  • D. social marketing
Answer: B

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What are Smarter Commerce 'Market' offerings focused on?

  • A. Visibility and optimization in the supply chain.
  • B. Customer buying patterns.
  • C. is a buy online, pick-up in the store (BOPIS).
  • D. Personalized customer engagements across multiple touch-points.
Answer: D

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?

  • A. Coremetrics
  • B. ILOG
  • C. Unica
  • D. WebSphere Commerce
Answer: B

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Supply chain visibility _____________________________

  • A. automatically handles all exceptions
  • B. coalesces a myriad of information to automate response and highlight exceptions
  • C. is focused primarily on business dashboards
  • D. applies marketing techniques to supply chain management
Answer: B

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