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NEW QUESTION 128
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Add all email address fields into the Contact Configuration screen in the correct order
- B. Create a new Import to populate subscriber email addresses into All Subscribers.
- C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
- D. Create a new Attribute Group referencing all email address fields in Data Designer.
Answer: A
NEW QUESTION 129
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. How often will the layout of the content in a content area change?
- C. What from name will be used for these emails?
- D. What is the maximum file size of the images being used?
- E. Will image URLs be available publicly?
Answer: B,D,E
NEW QUESTION 130
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Business Units can share information with other Business Units.
- B. Subscribers can only appear in one Business Unit.
- C. Business Units can mirror an organization's operational structure.
- D. Business Units can have more than one parent Business Unit.
Answer: A,C
NEW QUESTION 131
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Unsubscribe data view.
- C. An automation that queries the Complaint data view.
- D. An automation that generates the Unsubscribe Event Extract.
Answer: C
NEW QUESTION 132
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Increase the use of dynamic content in emails.
- B. Adopt a Cart Abandonment Email Campaign.
- C. Increase volume of emails to a wider audience.
- D. Introduce more identity verification steps in check out process.
Answer: A,B
NEW QUESTION 133
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > Measures > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Data Extract > Filters > Send Email
- D. File Transfer > Import File > SQL Query > Send Email
Answer: D
NEW QUESTION 134
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. Many-to-Many Relationship
- B. One-to-Many Relationship
- C. Population
- D. One-to-One Relationship
Answer: D
NEW QUESTION 135
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C. Leverage personalization strings within the email template to pull in language-specific content.
- D. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Answer: A,C
NEW QUESTION 136
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. A database of record is a system in which a subscriber's status is maintained
- D. A database of record is any database containing subscriber data.
Answer: A,C
NEW QUESTION 137
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- D. Select "Use separate 'Subscription Center' for this business unit" in Settings
Answer: B
NEW QUESTION 138
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Email marketing manager role
- B. Marketing Cloud Administrator Role
- C. Marketing Channel Manager Role
- D. Regional or Local Administrator Role
Answer: B,C
NEW QUESTION 139
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Channel preference of customers
- B. Number of items per order
- C. Last purchase date
- D. Products purchased from a competitor
Answer: A,C
NEW QUESTION 140
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: B
NEW QUESTION 141
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Data extension with double opt-in status defined
- B. CloudPage with Web Collect to add entrants in to a data extension
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. Send Email Activity with a link to a subscription center
Answer: A,C
NEW QUESTION 142
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- B. Multi-Org Connector does not support the OOTB Preference Center
- C. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- D. The OOTB Preference Center does not support Person Account
Answer: A,D
NEW QUESTION 143
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Regularly merge duplicate contacts to keep tracking data accurately.
- B. Configure Contact Builder to automatically generate a unique subscriber key.
- C. When using an external database of record, utilize that system's identifier as the contact key.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: A,C
NEW QUESTION 144
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. The email will avoid detecting by various SPAM filters.
- D. An auto-generated text version will be sent with your HTML email.
Answer: B,D
NEW QUESTION 145
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Text type containing the country code plus mobile number
- B. A field of Phone type containing the mobile number
- C. A field of Locale type containing the country code
- D. A field of Locale type containing the locale code
Answer: B,D
NEW QUESTION 146
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. SQL
- B. AMPscript
- C. HTML
- D. CSS
Answer: B
NEW QUESTION 147
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- B. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- C. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- D. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Answer: A,C,D
NEW QUESTION 148
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'update only' method.
- B. Import the file to a data extension, using the 'overwrite' method.
- C. Import the file to a list, using the 'add and update' method.
- D. Import the file to a data extension, using the 'add and update' method.
Answer: D
NEW QUESTION 149
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 150
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