Authentic Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps PDF - Dec-2023 Updated
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NEW QUESTION # 71
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- B. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
Answer: A
NEW QUESTION # 72
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- B. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
- D. Import and merge existing records from all systems to Salesforce
Answer: D
NEW QUESTION # 73
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Completion action
- B. Automation rule
- C. Segmentation rule
- D. Dynamic list
Answer: D
NEW QUESTION # 74
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft uses location based scoring categories .
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft added location based criteria
- D. LenoxSoft must add prospect to a dynamic list
Answer: B
NEW QUESTION # 75
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- D. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
Answer: D
NEW QUESTION # 76
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Page Action
- C. Automation rule match All
- D. Automation rule match Any
Answer: D
NEW QUESTION # 77
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
- B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
- C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- D. Enable Kiosk mode on the Marketing Cloud Account Engagement form
Answer: C
NEW QUESTION # 78
What is true about custom redirects? [Choose two answers]
- A. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- B. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
- C. Custom redirects are great for linking to files or pages you do not host.
- D. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
Answer: B,C
NEW QUESTION # 79
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- B. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Answer: D
NEW QUESTION # 80
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Connected Campaigns and Campaign Influence
- B. Campaign Influence and Marketing Data Sharing
- C. Connected Campaigns and Engagement Studio
- D. Salesforce User Sync and Campaign Influence
Answer: A
NEW QUESTION # 81
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a form with a Completion Action to send a pricing sheet.
- B. Create a special campaign to track pricing page views.
- C. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- D. Create a Dynamic List based on page view to segment automatically
Answer: C
NEW QUESTION # 82
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
Answer: C,D
NEW QUESTION # 83
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
- D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
Answer: C
NEW QUESTION # 84
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- B. Move the unsubscribe link to the header of the email instead of the footer.
- C. Immediately send prospects the resubscribe email template.
- D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 85
Select all available User Email Preferences
- A. Send weekly inactive automations report email
- B. Send weekly search marketing email (sent on Fridays)
- C. Send daily prospect activity emails (for all prospects)
- D. Send daily prospect assignment emails
- E. Send weekly search marketing email (sent on Mondays)
- F. Send starred prospect activity alerts
- G. Send daily visitor assignment emails
- H. Send daily prospect activity emails (for my prospects)
- I. Send an email when a prospect is assigned
- J. Send daily visitor activity emails
- K. Send monthly inactive automations report email
Answer: C,D,E,F,H,I,J,K
NEW QUESTION # 86
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Use HML conditional logic statements
- B. Define page actions to replace field values
- C. Use HML merge field modifiers
- D. Define default mail merge values for fields
Answer: B
NEW QUESTION # 87
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 88
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