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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Subscriber
B) Account
C) Email
D) Link

2. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A) Block
B) Hard
C) Technical
D) Soft

3. What is Setup Assistant?

A) A prioritized account configuration checklist
B) A search within Help and Training limited to configuration documents
C) A dashboard containing key metrics for the business unit
D) Support service allowing the outsourcing of repetitive admin tasks

4. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A) Authentication
B) Content
C) List Hygiene
D) Engagement

5. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Data Manager and Analyst
B) Analyst and Marketing Cloud Viewer
C) Content Creator and Marketing Cloud Viewer

Solutions: