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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A) B2B Marketing Analytics
B) Engagement History
C) Advanced Dynamic Content
D) Marketing Cloud Account Engagement Activities Visualforce page

2. A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

A) Prospects will skip steps to start the program on the same steps the existing prospects are on.
B) Prospects will not begin the program until all existing prospects reach an end step.
C) Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D) Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.

3. A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A) The form's Thank You Content will still display
B) The discrepancy between the two assets will cause an error
C) The prospect will be redirected to another webpage
D) The prospect will continue to see the form upon submission

4. A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?

A) Create three separate page actions, one for each URL.
B) Set the page action URL as https://www.lenoxsoft.com/products/B
C) Create one page action with comma-separated URLs.
D) Set the page as a priority page in Marketing Cloud Account Engagement.

5. What can the GoToWebinar connector do?

A) Display how long a prospect watched a webinar
B) Register prospects for GoToWebinar events
C) Display registrations and attendance as activities
D) Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
E) Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

Solutions: