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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Business Units and governance
  • 1. Content and user governance using roles and Enhanced CMS Workspaces
    • 2. Business Unit requirements
      - Domain authentication and authorization
      • 1. Domain authorization for branded, authenticated email delivery
        • 2. Self-service domain authentication
          - Marketing Cloud Next environment setup
          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
            Topic 2: Agentforce & AI Innovation11%- Marketing agents
            • 1. Campaign creation
              • 2. Audience segmentation
                • 3. Content generation
                  - Predictive AI
                  • 1. Selecting appropriate predictive AI features
                    - Conversational messaging
                    • 1. Customer engagement and response handling
                      • 2. Ongoing interactions across messaging channels
                        Topic 3: Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                        • 1. Trigger conditions
                          • 2. Flow elements and logic for business processes and messaging
                            • 3. Flow types
                              • 4. Flow configuration settings
                                - Landing pages
                                • 1. Components and configuration required to build landing pages
                                  - Personalization
                                  • 1. Merge fields
                                    • 2. Content variations
                                      • 3. Handlebars
                                        • 4. Repeaters
                                          • 5. AMPscript
                                            - Activation templates
                                            • 1. Selecting appropriate contact point values
                                              • 2. Configuring activation templates
                                                - Messaging data sources
                                                • 1. Selecting appropriate data sources for personalized customer data
                                                  Topic 4: Consent13%- Consent record management
                                                  • 1. Creating, managing, and updating consent records
                                                    - Consent management concepts
                                                    • 1. Role of consent in customer engagement and compliance
                                                      - Consent banners
                                                      • 1. Configuring consent banners on marketing landing pages and external pages
                                                        - Platform consent objects
                                                        • 1. Purpose and relationships of consent objects
                                                          Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                                                          • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                            • 2. Consumption-based entitlements
                                                              - CRM data ingestion and activation
                                                              • 1. Audience segmentation, activation, and content personalization
                                                                • 2. CRM objects and records
                                                                  • 3. Actionable Lists
                                                                    - Identity Resolution
                                                                    • 1. Configuring Identity Resolution
                                                                      • 2. Linking multiple data sources into a unified profile
                                                                        - Data 360 data object concepts
                                                                        • 1. Connecting, harmonizing, unifying, and activating customer data
                                                                          • 2. Audience segmentation and content personalization
                                                                            Topic 6: Analytics & Performance Insights8%- Marketing insights
                                                                            • 1. Surfacing marketing data and insights across the Salesforce platform
                                                                              - Reporting and analytics
                                                                              • 1. Selecting pre-built dashboards for reporting requirements

                                                                                Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                Northern Trail Outfitters is launching a Conversational Email campaign and needs to ensure that when a customer replies to the promotional email, Agentforce immediately picks up the thread to answer product questions.
                                                                                How should the Marketing Cloud Next Consultant configure the flow to route these inbound replies to assign the conversation?

                                                                                • A. Create an Omni-Channel flow that triggers on Inbound Message.
                                                                                • B. Create a record-triggered flow that triggers on Email Message.
                                                                                • C. Create a platform event-triggered flow that triggers on an Inbound Message Event.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: A  🗳️

                                                                                Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                                                                                A marketing manager wants to launch a new campaign targeting customers who have recently browsed winter boots but have not purchased. The manager is not an expert in data structures or SQL. They need a way to translate this business requirement into a functional audience segment without technical assistance.
                                                                                Which Marketing Cloud Next capability should the manager use for this task?

                                                                                • A. Segment rules using AND/OR logic
                                                                                • B. AI-Assisted Segment Creation
                                                                                • C. Quick Filter for recent browsing activity
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: B  🗳️

                                                                                Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                                                                                A financial services company is launching a Conversational Email campaign. The goal is to give customers the ability to reply directly to outbound promotional emails to initiate a real-time interaction with an AI agent.
                                                                                The Marketing Cloud Next Consultant has already built the required flow to handle the inbound routing.
                                                                                What is the required configuration step to ensure customer replies are successfully captured for response handling?

                                                                                • A. Configure Reply Mail Management (RMM) and set it to forward inbound replies to the AI agent's queue.
                                                                                • B. Configure the Route Work activity to successfully connect to the next flow to generate an email response.
                                                                                • C. Configure the sending From Address's Agent Conversational Messaging and set the Routing Type to send inbound replies.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                                                                                A Marketing Cloud Next Consultant is troubleshooting a flow that sends personalized emails. They want to view engagement metrics of each Send Email Message element within the flow.
                                                                                How should the consultant accomplish this?

                                                                                • A. Open the Analytics tab for each flow element.
                                                                                • B. Review the Flow Interview logs in Setup.
                                                                                • C. Debug the flow in Flow Builder.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: A  🗳️

                                                                                Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                                                                                Northern Trail Outfitters wants customer service reps to be able to view and update a customer's communication consent preferences directly from the customer's CRM record when interacting with them in the contact center.
                                                                                Which component should a Marketing Cloud Next Consultant add to the Contact record page to enable this capability?

                                                                                • A. Data 360 Profile Insights
                                                                                • B. Data 360 Related Lists
                                                                                • C. Privacy Consent Status
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

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