Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Sep 07, 2026
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IBM 000-M248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Cognos Midmarket Value Proposition | - Business Analytics overview
|
| Topic 2: Licensing and Deployment | - Packaging and implementation
|
| Topic 3: Target Customers and Business Challenges | - Midmarket customer characteristics
|
| Topic 4: Competitive Positioning | - Competitive differentiation
|
| Topic 5: Sales Qualification and Opportunity Identification | - Sales process
|
| Topic 6: IBM Cognos Solution Portfolio | - Core product capabilities
|
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