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NEW QUESTION # 16
A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?
- A. The new person will be created in the default Partition and immediately routed to the North America Partition.
- B. The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
- C. The person will not be created unless explicitly routed to a specific Partition.
- D. The new person will be created in the North America Partition where the form exists.
Answer: D
NEW QUESTION # 17
Which audit findings should be prioritized for resolution? (Choose two)
- A. Unused email templates
- B. Duplicate leads in the database
- C. Inefficient lead scoring model
- D. Untracked links in emails
Answer: B,C
NEW QUESTION # 18
What should be considered for efficient data schemas in Marketo? (Choose two)
- A. Field mapping consistency
- B. Limiting data imports
- C. Avoiding relational data structures
- D. Using standardized field names
Answer: A,D
NEW QUESTION # 19
Which stakeholder is responsible for configuring integrations in Marketo?
- A. IT Team Lead
- B. Marketing Specialist
- C. Data Analyst
- D. Business Strategist
Answer: A
NEW QUESTION # 20
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.
Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?
- A. As this is a program that captures new names, recommend that the event program be created in the Default workspace
- B. Move the form in the Default workspace so it can be shared by different countries
- C. Verify that the form is capturing the correct fields
- D. Recommend that the global form in the design studio be created
Answer: C
NEW QUESTION # 21
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
- A. Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows
- B. Identify and document the intended report goals this business unit wishes to achieve Discuss and document the various channel attribution groups and confirm if these are relevant to business goals Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
- C. Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows Set up the appropriate reports and subscribe the stakeholders to these reports
- D. Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level Check that all of the important tracking programs have period costs assigned Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
Answer: B
NEW QUESTION # 22
What type of stakeholder typically requires advanced training on reporting features in Marketo?
- A. Sales Representative
- B. Content Creator
- C. Marketing Manager
- D. Database Administrator
Answer: C
NEW QUESTION # 23
A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?
- A. In the Admin section, select the field and enable the "Block Field Updates" feature
- B. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
- C. Create a custom Javascript on the frontend webpage to verify data before form submission
- D. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
Answer: D
NEW QUESTION # 24
Which steps improve reporting accuracy in Marketo? (Choose two)
- A. Using dynamic lists for reporting
- B. Utilizing consistent tagging across programs
- C. Adjusting lead scores before analysis
- D. Mapping CRM fields to Marketo fields
Answer: B,D
NEW QUESTION # 25
Which stakeholders are essential for implementing a Marketo project? (Choose two)
- A. Campaign Specialist
- B. Business Strategist
- C. Customer Support Agent
- D. Marketing Operations Manager
Answer: B,D
NEW QUESTION # 26
Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)
- A. Campaign folder hierarchy
- B. Smart Campaign performance
- C. Data retention policies
- D. Engagement Stream cadence
Answer: B,D
NEW QUESTION # 27
What is a key feature for improving Marketo instance management?
- A. Consolidating global and regional teams
- B. Automating all campaigns
- C. Enforcing role-based access controls
- D. Reducing the number of user roles
Answer: C
NEW QUESTION # 28
Which Marketo report should be used to evaluate email engagement?
- A. Landing Page Performance Report
- B. People Performance Report
- C. Program Performance Report
- D. Email Link Performance Report
Answer: D
NEW QUESTION # 29
A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?
- A. Train the marketing team on the new tool
- B. Schedule campaigns before the integration is complete
- C. Create new Smart Lists for segmentation
- D. Map data fields between Marketo and the analytics tool
Answer: D
NEW QUESTION # 30
What are key aspects of efficient Marketo instance administration? (Choose two)
- A. Removing all inactive users
- B. Implementing naming conventions for all assets
- C. Consolidating all campaigns into one workspace
- D. Enforcing role-based access controls
Answer: B,D
NEW QUESTION # 31
A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?
- A. Create an API to sync the data
- B. Create a webhook to request the information
- C. Integrate with a CRM to enrich the data
- D. Use Marketo's native enrichment feature to integrate the third-party platform
Answer: B
NEW QUESTION # 32
What is the best practice to avoid workflow redundancies in Marketo?
- A. Automating all batch campaigns
- B. Regularly auditing workflow logic
- C. Consolidating workflows into one global campaign
- D. Using static lists for all segmentation
Answer: B
NEW QUESTION # 33
What is a "detour" in a lifecycle model?
- A. A manual override in lead scoring
- B. A lead that bypasses the initial stages of the lifecycle
- C. A fallback stage for inactive leads
- D. A temporary change in the lifecycle path due to specific conditions
Answer: D
NEW QUESTION # 34
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?
- A. Create a single global program to consolidate reporting for both direct and third-party seller marketing
- B. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
- C. One set of channels should be created, and a tag should be used to determine Direct or Partner
- D. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
Answer: D
NEW QUESTION # 35
Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?
- A. CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
- B. CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
- C. CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
- D. CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
Answer: D
NEW QUESTION # 36
What should be evaluated before integrating new technology into a Marketo instance? (Choose two)
- A. Campaign folder naming conventions
- B. Frequency of email campaigns
- C. Data compatibility
- D. Required API endpoints
Answer: C,D
NEW QUESTION # 37
A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?
- A. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
- B. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
- C. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
- D. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
Answer: A
NEW QUESTION # 38
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