[Apr-2026] Updated Accredited Professional AP-214 Exam Questions BUNDLE PACK
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NEW QUESTION # 12
Which user role can beused to set up single sign-on in Social Studio?
- A. Super User
- B. Editor
- C. Full User
- D. Environment Owner
Answer: A
NEW QUESTION # 13
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. Transactional messaging limits the number of API calls a minute.
- B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- D. The software can track each message utilizing the Event Notification service.
- E. API runs on an updated messaging platform which improves scale and send speed
Answer: B,D,E
NEW QUESTION # 14
Which three statements are true for MC Behavioral Triggers?
- A. Behavioral Triggers can be triggered from interactions with both Content and Products
- B. Behavioral Triggers require a catalog of assets
- C. Behavioral Triggers are mandatory for Commerce Cloud integrations.
- D. Collect tracking code is necessary to use Behavioral Triggers
- E. Behavioral Triggers are not editable
Answer: A,B,D
NEW QUESTION # 15
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Next Best Action
- B. Orchestration
- C. Data Storage
- D. Data Aggregation
Answer: B,D
NEW QUESTION # 16
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
- B. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
- C. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
Answer: B,D
NEW QUESTION # 17
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio uses third party software to match anonymous and known identities
- B. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- C. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
Answer: C
NEW QUESTION # 18
How often are the Einstein Engagement Scoring models updated?
- A. Weekly
- B. Monthly
- C. Daily
- D. Hourly
Answer: B
NEW QUESTION # 19
On which social channel can users create ad audiences?
- A. Tiktok
- B. Houzz
- C. Instagram
- D. Twitter (X)
Answer: C
NEW QUESTION # 20
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- B. EEFuses only commercial send data.Transactional sends are not considered in modeling.
- C. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
- D. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- E. Salesforce trains eachcustomer's model using only thatcustomer's data.
Answer: C,D,E
NEW QUESTION # 21
Can Social Studio's Sentiment Model be customized? 01m 05s
- A. No, this is a managed service provided by only by Salesforce.
- B. Yes, after you have loaded your Twitter certification number.
- C. No, the sentiment is driven by Einstein calculations.
- D. Yes, customization options are available in Admin
Answer: C
NEW QUESTION # 22
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Transactional Message API
- B. REST API
- C. Email SOAP API
- D. Journey API
Answer: A,B
NEW QUESTION # 23
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
- A. Content
- B. Operating System
- C. Brower
- D. Product
- E. Banner
Answer: A,D,E
NEW QUESTION # 24
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use query activity to query _ click and use contact data in journey.
- C. use Journey data and not contact data
- D. use journey with email activities and enagagement split activity
Answer: C,D
NEW QUESTION # 25
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed and stored in device in app message is displayed only 1 time
- C. Inbox message is displayed once but in app message is displayed repeatedly
Answer: B
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 26
How are profiles merged In IS:
- A. Probabilistic matching
- B. Deterministic matching on matched identities
- C. Once a day
Answer: B
NEW QUESTION # 27
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is a set of static values passed into the Journey for each contact
- B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- C. Contact Data is a set of static values passed into the Journey for each contact
- D. Contact Data is dynamic data that retrieves the latest value upon decision split execution
Answer: A,D
NEW QUESTION # 28
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Harkebing Cloud Setup
- B. JourneyBuilder
- C. Facebook Business Manager
- D. Facebook testing environment
Answer: C
NEW QUESTION # 29
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
- A. Respond to the email with the subject line 'Begin Tracking''
- B. Log a support case
- C. Use an API Call
- D. Overwrite a subscriber's DoNotTrack settings with an import
Answer: C
NEW QUESTION # 30
Whichis true about SMS Keywords other than HELP or STOP?
- A. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
- B. Keywords created in anybusiness unit can be shared to any other business unit
- C. Keywords created at the parent business unit, are available in all the child businessunits
- D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
Answer: D
NEW QUESTION # 31
Where are Topic Profiles configured for use in Command Center?
- A. Command Center Admin
- B. Social Studio Automate
- C. Social Studio Engage
- D. Social Studio Admin
Answer: D
NEW QUESTION # 32
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