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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Importance of measurement strategy - Reporting interface navigation |
| Topic 2: Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Setting up conversion actions - E-commerce and value tracking - Attribution models overview |
| Topic 3: Advanced Tools & Optimization | 10% | - Data Studio / Looker Studio integration - Using reports to optimize campaigns - Automated reports and alerts |
| Topic 4: Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Campaign, ad group, keyword analysis - Impression share and competitive metrics - Identifying trends and anomalies |
| Topic 5: Creating & Customizing Reports | 25% | - Filters, segments, and date ranges - Predefined reports and dashboards - Report editor and custom tables - Scheduling and sharing reports |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?
- A. Ten
- B. One
- C. Five
- D. Seven
Correct Answer: C 🗳️
Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?
- A. Traffic Estimator
- B. Conversion Tracking
- C. Keyword Tool
- D. Google Analytics
Correct Answer: C 🗳️
Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?
- A. Joan will need to run the report once to see the details included in the report.
- B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
- C. Joan can click the "Sample Report" from the bottom of the Report Center.
- D. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
Correct Answer: D 🗳️
Which of the following report types organizes statistics for each of your campaigns?
- A. Demographic Performance
- B. Search Query Performa
- C. Ad Performance
- D. Campaign Performance
Correct Answer: D 🗳️
Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?
- A. Unlimited
- B. 25
- C. 30
- D. 2
Correct Answer: C 🗳️
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