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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization do you choose to visualize and analyze exact customer paths?
Response:

A) Scatterplot
B) Treemap
C) Cohort table
D) Flow

2. Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?
Response:

A) Adjust the eligibility criteria to target returning customers correctly.
B) Enable real-time data syncing for new campaigns.
C) Reassign campaign metrics to the engagement tracking report.
D) Update calculated metrics definitions.

3. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Data View Manager
B) Profile Attribute Mapper
C) Campaign Tracker
D) Calculated Metrics

4. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Event Flags
B) Calculated Metrics
C) Data Transfer Rules
D) Segments

5. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Segment Overlap Tool
B) Profile-Based Filters
C) Campaign Execution Module
D) Custom Data Views

Solutions: