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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:

A) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
B) Calendar panel is using an outdated data set for the report.
C) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
D) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.

2. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Cohort Table
B) Pivot Table
C) Summary Table
D) Key Metrics Report

3. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to early touches
B) The attribution model prioritizes paid channels over organic
C) The attribution model gives more credit to later touches
D) The lookback window for the orders is too short

4. Which steps are required before sharing a project report with business stakeholders?
(Select two.)
Response:

A) Activate Real-Time Tracking
B) Enable Campaign Data Export
C) Define Access Permissions
D) Validate Data Filters Applied

5. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

A) Start: Start of current week minus 2 days
B) Start: Start of current week minus 2 days
C) Start: Start of current week minus 5 days
D) Start: Start of current week minus 3 days

Solutions: