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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 2
  • Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
Topic 3
  • Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
Topic 4
  • Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.
Topic 5
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 6
  • Activation: Salesforce consultants learn to execute impactful campaigns using tools like A
  • B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

  • A. Recipe
  • B. Promotion
  • C. Survey
  • D. Attribute
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

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Which data feed integrates purchase data into a profile in interaction studio?

  • A. Catalog feed
  • B. Transaction feed
  • C. Interaction feed
  • D. Conversion feed
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

How often is the Event Stream report refreshed?

  • A. Every hour
  • B. Every 15 Seconds
  • C. Every Day
  • D. Every 30 Minutes
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

  • A. Similar Items
  • B. Co-Browse
  • C. Collaborative Filtering
  • D. Trending
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

How many days after the date of upload will files be deleted from the SFTP?

  • A. 30 days
  • B. 180 days
  • C. 90 days
  • D. 60 days
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

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