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Salesforce Media Cloud Accredited Professional Sample Questions:

1. During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers

A) Associate the creatives to a line item in GAM.
B) Create order in GAM.
C) Check if creatives are loaded in GAM.
D) Check availability of inventory in GAM.

2. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
B) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
C) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
D) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.

3. A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.
Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?
Choose 2 answers

A) Create separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing.
B) Create a master end-to-end plan to sequence the major milestones of all orders.
C) Fully describe all Commercial product entities using product attributes.
D) Use a single swim lane or orchestration plan for all callouts to all external systems.

4. Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers

A) TotalConnect
B) Data Mapping Visualizer
C) Data Raptor
D) API Connectors
E) Marketing Cloud Intelligence Data Lake Stream

5. What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers

A) Campaign reporting using Media Cloud and Ad Server data
B) Acts as a data lake for customer data insights
C) Acts as a customer data platform
D) Campaign performance using Media Cloud and Ad Server data

Solutions: