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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) The data from the tag will be available after 24 hours in the Provider Inventory Report.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

2. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) All categories have inventory of more than 10,000 users.
C) No categories have inventory of more than 10,000 users.
D) Some categories have more than 100,000 inventory.

3. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
B) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
C) The audience structure creates a Boolean OR, where a user having either category can be targeted.
D) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) A single seat shared by all regions
C) Full agency control
D) Horizontal regional empowerment
E) A global DMP nerve center

5. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The DoubleClick Campaign Manager macros are different for every creative.
B) The click-through URL must be added to the Media Click tag.
C) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
D) The BlueKai Site ID is different for every Media Click tag.

Solutions: