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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Search | % of spend
B) Dynamic creative optimization | flat fee
C) Media targeting | cost-per-stamp
D) Email | auction
E) Site optimization | flat fee
F) Social | real-time bidding

2. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Suppress 1st party converters to ensure that you are only reaching prospects.
B) Ensure client is enabled on Match Multiplier.
C) Set up logic if user qualifies for multiple audience segments.
D) Place BlueKai JSON tag in header of page before page content loads.
E) Recommend leveraging Broad match where possible.

3. Which two are attributes of third-party data? (Choose two.)

A) Offered on a private marketplace, via direct sales to marketers
B) Free to use for activation, targeting, and analytics
C) Can be confirmed from multiple outside sources
D) Often billed directly by the media partner

4. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on broad categories.
B) Classify user actions based on popularity of products.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on products and offerings.

5. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The IDs Delivered section was not configured.
B) The campaign status was set to Idle.
C) The campaign did not have labels associated with it.
D) The campaign did not have a set end date.
E) The campaign priority was not set.

Solutions: