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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing and Customer Journeys20%- Email marketing execution
  • 1. Email templates and personalization
    • 2. Customer journey automation
      Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
      • 1. CRM data sharing
        • 2. System interoperability
          Analytics and Reporting10%- Marketing performance analysis
          • 1. Campaign analytics and KPIs
            • 2. Reporting dashboards
              Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Lead creation and scoring
                • 2. Segmentation and targeting
                  Marketing Campaign Management20%- Campaign creation and execution
                  • 1. Campaign planning and setup
                    • 2. Campaign tracking and monitoring
                      Configure Microsoft Dynamics Marketing20%- System configuration and setup
                      • 1. Marketing application settings
                        • 2. User and security configuration

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.

                          A) A query generates a set of contact records that you can save as a static marketing list.
                          B) A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
                          C) A query generates a set of contact records and adds each contact record to a static marketing list.
                          D) A query generates a set of contact records that you can send email marketing messages to.


                          2. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?

                          A) The rate card is permanently deleted.
                          B) The rate card is deactivated, but can be reactivated.
                          C) The rate card is deactivated and cannot be reactivated.
                          D) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.


                          3. You enable automatic lead assignment for a marketing campaign.
                          When does Microsoft Dynamics Marketing evaluate the lead assignment rules?

                          A) When any of the fields used in a lead assignment rule are updated.
                          B) When a lead that has an empty Assigned To field is created.
                          C) Every time a lead is created.
                          D) When a lead is saved after the Assigned To value has been cleared.


                          4. How can media plans be associated with jobs?

                          A) A media plan can link to only one job at the header and the item level.
                          B) A media plan can link only from the header to one job.
                          C) A media plan can link only from the items to one job.
                          D) A media plan can link to different jobs at the header level and the item level.


                          5. You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
                          The lowest bids for the two items are provided by different vendors.
                          How can you award the contract for each item in the RFQ to the lowest bidder?

                          A) Create and award an RFQ response for each item to the lowest bidder for that item.
                          B) Award the RFQ to the two lowest bidders.
                          C) Create and award a vendor quote for each item to the lowest bidder for that item.
                          D) Award each item to the lowest bidder for that item.


                          Solutions:

                          Question # 1
                          Answer: A,C
                          Question # 2
                          Answer: C
                          Question # 3
                          Answer: D
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: A

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