Exam Name: IBM Business Analytics Performance Management Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Business Analytics
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IBM M2090-615 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Product Features and Capabilities | 35% | - IBM Cognos TM1 planning and analytics - IBM Planning Analytics features - Integration with IBM Business Analytics platform |
| Topic 2: Sales and Solution Recommendations | 20% | - Customer success scenarios - Licensing and deployment options |
| Topic 3: IBM Performance Management Solutions Overview | 25% | - Target customer segments and use cases - Solution positioning and value proposition |
| Topic 4: Competitive Differentiation | 20% | - Key advantages over competing solutions - Unique selling points |
IBM Business Analytics Performance Management Sales Mastery Test v2 Sample Questions:
A prospect is interested in IBM Cognos Incentive Compensation Management, but has been told by a competitor that the built-in capabilities are too limited. Which differentiator would you highlight in order to demonstrate how ICM can easily meet different and changing needs?
- A. Integrated Product
- B. Performance & Scalability
- C. Business User Friendly
- D. Flexibility
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A sales representative has just secured a meeting with the CFO. What should the sales representative focus on in their opener in order to receive the most positive reaction?
- A. A specific capability of IBM's Business Analytics FPM solutions
- B. The business value that IBM's Business Analytics FPM solutions can deliver to the company
- C. The benefit provided by a specific capability of IBM's Business Analytics FPM solutions
- D. The turbulent economic climate
Taking into account market conditions, which type of enterprise plan is most critical because it contains the most current balance estimates?
- A. Model
- B. Forecast
- C. Strategy
- D. Budget
What is the most comprehensive way that the office of finance can use business intelligence and performance management to make even their own department more efficient?
- A. To protect profitable customers and manage unprofitable ones
- B. To drive dynamic Financial Performance Management (FPM) practices through automation
- C. To connect to multiple data sources
- D. To improve sales forecasting
What is the initial objective when laying the groundwork for an opportunity to sell IBM's Business Analytics FPM solutions?
- A. Meeting with the CIO directly
- B. Getting into the office of finance
- C. Meeting only with the CFO
- D. Getting into the office of IT
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