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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Prescriptive
B) Predictive
C) Generative
D) Descriptive

2. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Total Baskets
B) Increase in Number of Households
C) Increase in Units per Trip
D) Increase in Dollars per Unit

3. Who benefits from a successful promotion?

A) All of the above
B) Manufacturer
C) Retailer
D) Shopper

4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

5. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Polynomial Regression
B) Decision Tree Regression
C) Linear Regression
D) Quantile Regression

Solutions: