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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Category Strategy Development- Strategic category planning
  • 1. Pricing strategy analysis
    • 2. Promotion effectiveness analysis
      • 3. Assortment optimization
        Shopper and Retail Insights- Behavioral and shopper analytics
        • 1. Shopper behavior interpretation
          • 2. Retail economics and profitability
            Category Management Foundations- Category management principles and framework
            • 1. Category roles and strategies
              • 2. Category definition and segmentation
                Execution and Business Planning- Category execution and collaboration
                • 1. Category reviews and planning
                  • 2. Joint business planning
                    Data and Analytics- Retail and shopper data analysis
                    • 1. Panel and syndicated data usage
                      • 2. Category performance diagnostics
                        • 3. POS data interpretation

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          Which phase of analytics uses past data and models to estimate what's likely to happen next?

                          • A. Prescriptive
                          • B. Predictive
                          • C. Generative
                          • D. Descriptive
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Which of the following purchase behaviors best explains the category performance?
                          Dollars: +5%
                          Number of Households: +2%
                          Trips per Household: -2%
                          Units per Trip: +3%
                          Dollars per Unit: +2%

                          • A. Increase in Total Baskets
                          • B. Increase in Number of Households
                          • C. Increase in Units per Trip
                          • D. Increase in Dollars per Unit
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                          Who benefits from a successful promotion?

                          • A. All of the above
                          • B. Manufacturer
                          • C. Retailer
                          • D. Shopper
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                          Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

                          • A. The Snack Category is 5.0 points behind the Total Store.
                          • B. The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
                          • C. The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
                            $10,000 opportunity.
                          • D. The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

                          The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

                          • A. Polynomial Regression
                          • B. Decision Tree Regression
                          • C. Linear Regression
                          • D. Quantile Regression
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).

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